I hold an MBA from a Swedish university and began my academic journey in Philosophy, driven by a curiosity for human behavior and decision-making. I wrote my thesis on nation branding, an area that continues to shape my thinking today, later deepening my focus on international branding and marketing management at VIA Design.

Professionally, I’ve trained across global creative hubs, from a PR internship at Versace in New York to editorial internships in London, experiences that sharpened both my strategic instinct and editorial lens.

I’m drawn to ideas that travel across markets, cultures, and media, and to the craft of turning strategy into stories that resonate and perform.